I came across this book, Eat That Frog: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time, by Brian Tracy, by checking out the new section in the library and discovered that it is an excellent book.
It is a short book, but full of very important observations and suggestions as to how to work in a way that is most productive and yields the best possible results that move you toward what you really want.
"Eat that frog" refers to doing the most important task first, the task that will yield the greatest progress toward the most important goal. The reason this is important is because we tend to get caught up in unimportant minutia that does not get us where we want to go and does not give us what we want.
There are lots of books out there on productivity, time management, and I like them all. What I like about this particular book is that it's to the point. It just lists the most important habits to cultivate -- succinctly.
I would recommend this book to anybody, but especially people who have their own business, writers, artists, and similar.