This is an older book but, nevertheless, great. Long talks about, in minute detail, the way many of us are hooked into the system without ever noticing the extent we are indoctrinated. He shows many, many alternative ways to approach our human needs without being brainwashed consumers.
I love the way Long thinks. He has an amazing ability to see through all sorts of "crap" (sorry) and get right down to what is real, distinguish between real need, want and pure indoctrination. He's hugely innovative, creative and daring.